"Ponto Frio Bonzão" is a store, a wholesale of house items that holds up to today in Brazil named simply "Ponto Frio" by now.
Probably was a promo for the store in 1972 as a Carnaval Theme in Rio at that time.
Catalog number matches "Som Livre" label release at:
https://www.discogs.com/Jorge-Nery-Rio-Carnaval-Dos-Carnavais/release/11378745